Creating a visual identity
If we talk about comfort in winter, we must mention the comfortable oversized shirts from Eskimo.
One of the opportunities that the brand saw was the idea of creating an illustrated universe with different characters performing different actions in which people can identify themselves and at the same time be able to sell the product indirectly in different scenarios.
2020- March 2022
Carlos and Belén came to Mamut Agency because they were followers of our Instagram account, they liked the fun way in which the agency showed the work of its clients and the ideas that we contributed to each brand in a different way, together with them. We had the opportunity to create the eskimo world so that the brand would go from being only seasonal to being able to have a variety of products that would be valid throughout the year.