Ice-cream packaging rebranding
What began as a venture between laughter and anecdotes eventually became perseverance, a team and a dream. Raspachia is a super fresh Peruvian brand like thier popsicles and pure fruit ice creams with its special ingredient "chia".
Karla arrived at Mamut Agency with quite a few doubts like many clients who are unfamiliar with this field, she knew she needed a rebranding but she didn't know how to explain it. Together with Mamut team we explained to karla why all the designs of the packaging had to be aligned with each other to form a graphic unit, we created a graphic line that is not only present for her brand packaging but that also serves them as a guideline in the Photography direction in the photoshoot we had.